Social Network Analysis Workshop

Richard, Carson, Melissa and Kyle

Why Analyze Social Networks?

It's about objects

and relationships.

“The network is not a social network or geographic network or logical network but rather a primitive object capable of and useful for the modeling and analysis of relationships between a wide variety of objects.”

- Elijah Meeks

Relationships like…

  • intensity
  • occurrences
  • distance
  • strength/weakness
  • grouping
  • multiple types
  • co-location

What do we use to do this?


Nodes (objects)!
Edges (relationships)!

So what can we look at?

Movie characters!

moviegalaxies.com

TV characters!

Analyzing TV Series and their Narrative Complexity - Digital Humanities Student Project - Radu, Oesch and Djurica

Twitter interactions!

Coasta, Len, "Inside Bloomberg's Twitter A-List (Well, At Least a Fraction of it),"Enterprising Investor, CFA Institute

Academic citations!

Kim, Hyunjung and Barnett, George A., "Social Network Analysis Using Author Co-Citation Data" (2008). *AMCIS 2008 Proceedings.* Paper 172.

Where music gets made!

Watson, A., "The World According to iTunes: Mapping Urban Networks of Music Production," "Global Networks, 12 (4), (2012), 446-466.

Some SNA tools:

So what are the benefits/drawbacks?

Gephi "makes graphs handy"

Co-Founders:

Mathieu Bastian and Sebastien Heymann

Some Gephi features:

  • Real-time visualization
  • Layout
  • Metrics
  • Dynamic Network Analysis
  • Cartography
  • Clustering and Hierarchical Graphs

Clustering

Layout

Large Networks

Use Gephi to find relationships!

If you get stuck, we made a video walk-through:

and we're here to help!

Have fun!

Thanks!